Broadcasting climate change: An international survey on weather communicators' approaches

Abstract. This study explores the role of television meteorologists as key communicators of climate change across diverse global contexts. Utilizing a survey of 204 participants from 81 countries, it examines their perspectives, strategies, and challenges in addressing climate issues. Respondents, predominantly experienced professionals with meteorological and media expertise, highlighted the communicative potential of television weather segments, despite their brevity. Most participants reported strong climate knowledge, significant concern about its impacts, and reliance on trusted scientific sources like IPCC reports. Key barriers to effective communication included the complexity of climate science, misinformation, and limited public understanding. However, respondents identified strategies for improvement, such as tailored messaging, engaging visuals, and leveraging social media to reach younger audiences. Television emerged as the most impactful medium for raising awareness, complemented by print and digital platforms. The findings underscore the need for a global communication strategy emphasizing clear, actionable, and solutions-oriented messaging. By aligning international efforts with localized approaches, television meteorologists can play a pivotal role in bridging scientific insights and public engagement. This research highlights the critical importance of fostering informed societies, enacting national regulations, and advancing international agreements to drive collective action against climate change.