Preprints
https://doi.org/10.5194/egusphere-2024-3826
https://doi.org/10.5194/egusphere-2024-3826
16 Jan 2025
 | 16 Jan 2025

#UbirajaraBelongstoBR: social media activism against (neo)colonial practices in palaeontology

Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo

Abstract. Social media has revolutionized the engagement between scientists and the public, offering platforms to challenge unethical practices and advocate for change. In December 2020, Brazilian paleontologists and supporters initiated the hashtag #UbirajaraBelongstoBR on Twitter (now X) to protest the alleged illicit acquisition and export of the dinosaur fossil Ubirajara jubatus from Brazil to Germany. This movement not only demanded the fossil's repatriation but also sparked global discussions on neo-colonial practices in paleontology.

In this study, we analyze 39,728 tweets containing the hashtag #UbirajaraBelongstoBR, collected between December 2020 and February 2023. Employing social network analysis and computational text analysis, we examine the dynamics of this online movement, identify key influencers, and assess its reach and impact. Our results reveal that the campaign transcended the paleontology community, engaging a diverse international audience including scientists, artists, activists, and the general public. Sentiment analysis indicates shifts corresponding to pivotal events, such as official statements and the eventual repatriation of the fossil.

Our findings demonstrate the power of social media in mobilizing grassroots movements and influencing scientific discourse and policy. The #UbirajaraBelongstoBR case illustrates how digital platforms can facilitate international advocacy against unethical scientific practices, highlighting social media's potential to effect change in scientific governance and promote ethical standards. This study contributes to the understanding of digital activism in science communication and underscores the evolving landscape of public engagement in scientific issues.

Publisher's note: Copernicus Publications remains neutral with regard to jurisdictional claims made in the text, published maps, institutional affiliations, or any other geographical representation in this preprint. The responsibility to include appropriate place names lies with the authors.
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Journal article(s) based on this preprint

11 Jul 2025
#UbirajaraBelongstoBR: social media activism against (neo)colonial practices in palaeontology
Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo
Geosci. Commun., 8, 175–189, https://doi.org/10.5194/gc-8-175-2025,https://doi.org/10.5194/gc-8-175-2025, 2025
Short summary
Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo

Interactive discussion

Status: closed

Comment types: AC – author | RC – referee | CC – community | EC – editor | CEC – chief editor | : Report abuse
  • CC1: 'Comment on egusphere-2024-3826', Thomas Clements, 17 Jan 2025
    • AC1: 'Reply on CC1', Chico Camargo, 21 Jan 2025
  • RC1: 'Comment on egusphere-2024-3826', Anonymous Referee #1, 08 Feb 2025
    • AC2: 'Reply on RC1', Chico Camargo, 13 Feb 2025
  • RC2: 'Comment on egusphere-2024-3826', Anonymous Referee #2, 05 Mar 2025
    • AC3: 'Reply on RC2', Chico Camargo, 12 Mar 2025

Interactive discussion

Status: closed

Comment types: AC – author | RC – referee | CC – community | EC – editor | CEC – chief editor | : Report abuse
  • CC1: 'Comment on egusphere-2024-3826', Thomas Clements, 17 Jan 2025
    • AC1: 'Reply on CC1', Chico Camargo, 21 Jan 2025
  • RC1: 'Comment on egusphere-2024-3826', Anonymous Referee #1, 08 Feb 2025
    • AC2: 'Reply on RC1', Chico Camargo, 13 Feb 2025
  • RC2: 'Comment on egusphere-2024-3826', Anonymous Referee #2, 05 Mar 2025
    • AC3: 'Reply on RC2', Chico Camargo, 12 Mar 2025

Peer review completion

AR: Author's response | RR: Referee report | ED: Editor decision | EF: Editorial file upload
ED: Publish subject to minor revisions (further review by editor) (19 Mar 2025) by Lewis Alcott
AR by Chico Camargo on behalf of the Authors (27 Mar 2025)  Author's response   Author's tracked changes   Manuscript 
ED: Publish subject to technical corrections (04 Apr 2025) by Lewis Alcott
ED: Publish subject to technical corrections (04 Apr 2025) by Sam Illingworth (Executive editor)
AR by Chico Camargo on behalf of the Authors (10 Apr 2025)  Manuscript 

Journal article(s) based on this preprint

11 Jul 2025
#UbirajaraBelongstoBR: social media activism against (neo)colonial practices in palaeontology
Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo
Geosci. Commun., 8, 175–189, https://doi.org/10.5194/gc-8-175-2025,https://doi.org/10.5194/gc-8-175-2025, 2025
Short summary
Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo
Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo

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Latest update: 17 Jul 2025
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Short summary
Our study explores how social media can drive change by examining the #UbirajaraBelongstoBR movement on Twitter. This movement protested the illegal export of a dinosaur fossil from Brazil to Germany. By analyzing nearly 40,000 tweets, we found that people worldwide—not just scientists—joined together online to challenge unethical practices in science. Our findings show that social media can mobilize diverse groups to influence policies and promote ethical standards in scientific research.
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