the Creative Commons Attribution 4.0 License.
the Creative Commons Attribution 4.0 License.
Why communicating air quality information in the simplest form gets more people to understand and get involved in the fight against air pollution
Abstract. Mass communication can enable changes in public behaviors, public awareness, and an effective public-policy dialogue, and simplification of the knowledge, data, and concepts of the problem is the key to mass communication. Globally, according to the State of the Global Air 2020 report, an estimated 6.7 million premature deaths are associated with outdoor and household air pollution. There is a consensus on the level of the problem, there are guidelines for better air quality from the World Health Organization, and there are state-of-the-art analytical systems to support air quality managers and practitioners. Often, especially in the low- and middle-income countries, the path forward to act against the air pollution problem halts because of the “fear of the unknown” driven by lack of data, misconceptions, and complexities of the analytical systems. There is an urgent need to train the next generation of managers, practitioners, and scientists without this fear. This manuscript is an attempt to catalogue examples that simplified the theory of air pollution to benefit public awareness activities for a broader audience and to present resources to bridge their knowledge gaps with the air pollution modeling community.
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Status: closed (peer review stopped)
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RC1: 'Comment on egusphere-2024-1712', Anonymous Referee #1, 25 Jul 2024
The manuscript addresses the important and timely topic of sharing data about air quality, which is an imperative of open science and responsible research. Undoubtedly, this is an area that deserves further research. However, the manuscript exhibits significant shortcomings:
- Contextualization: The manuscript claims to focus on mass communication but lacks contextualisation and substantiation within the research field of media communication.
- Novel Results: The manuscript fails to deliver novel results. If it is intended to be a review paper, it lacks the systematic data collection and analysis essential for such work.
- Comparative Analysis: The selection of "good examples" lacks a comparative analysis of their effectiveness and impact to actually define which examples are good. The rationale for their selection is inadequately explained.
- Google Trends Analysis: The description of the Google Trends data, although visually interesting (both Figures 1 and 2 are appealing), needs a more rigorous explanation. This should include details on the time frame, type of search, sub-regions, and related topics.
- Content Relevance: There is an excessive focus on specific air quality issues (e.g., SIM-air model and VAPIS 2.1). These details may not be relevant to the majority of the journal's readership and could be presented in a manner that makes the findings applicable to other geoscience fields.
- Language Quality: The manuscript's English quality requires improvement. Many sentences are excessively long and convoluted, leading to confusion (e.g., the sentence spanning lines 28 to 36), including the title of the paper.
- Abstract Structure: The abstract functions more as a brief introduction rather than a concise summary of the research.
- Use of Idiomatic Expressions: The manuscript sometimes uses idiomatic expressions and colloquial language, which are inappropriate for a scientific article.
Citation: https://doi.org/10.5194/egusphere-2024-1712-RC1 -
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
I would like to express my gratitude to the editor and reviewers for their time and insightful comments on this article. The questions raised and the suggestions provided by the reviewers have been duly noted.
The central idea of the article is that simplifying information and the learning process facilitates clearer communication with the public, policymakers, managers, and practitioners. When complex data and concepts are translated into clear, accessible language, it enhances understanding across all audiences. This approach not only helps the public engage with the issue but also empowers decision-makers and practitioners with the knowledge needed to take informed actions and implement effective solutions.
The manuscript highlights successful examples where air pollution theory has been simplified, making it more accessible to public awareness campaigns. It also offers resources to bridge knowledge gaps between the public and the air pollution modeling community. The paper discusses various communication methods, including videos, photos, comics, doodles, posters, primers, and installations, as well as information simplification tools like indexes and calculators. Additionally, it explores their practical applications and strategies for effectively conveying air pollution data.
In response to the reviewers' feedback, I recognize that the concept needs to be further explored and refined, particularly in non-academic settings, to emphasize the importance of integrating arts and communication as essential components of science education.
Citation: https://doi.org/10.5194/egusphere-2024-1712-AC1
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RC2: 'Comment on egusphere-2024-1712', Anonymous Referee #2, 26 Jul 2024
The paper addresses a topic that could be a focus of interest work, but the manuscript explores only some discussion and ideas, and no properly suggestions/strategies or work already developed is presented. In this sense, this is more an opinion article than a scientific paper, and so, I would not recommend it for publication.
Citation: https://doi.org/10.5194/egusphere-2024-1712-RC2 -
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
I would like to express my gratitude to the editor and reviewers for their time and insightful comments on this article. The questions raised and the suggestions provided by the reviewers have been duly noted.
The central idea of the article is that simplifying information and the learning process facilitates clearer communication with the public, policymakers, managers, and practitioners. When complex data and concepts are translated into clear, accessible language, it enhances understanding across all audiences. This approach not only helps the public engage with the issue but also empowers decision-makers and practitioners with the knowledge needed to take informed actions and implement effective solutions.
The manuscript highlights successful examples where air pollution theory has been simplified, making it more accessible to public awareness campaigns. It also offers resources to bridge knowledge gaps between the public and the air pollution modeling community. The paper discusses various communication methods, including videos, photos, comics, doodles, posters, primers, and installations, as well as information simplification tools like indexes and calculators. Additionally, it explores their practical applications and strategies for effectively conveying air pollution data.
In response to the reviewers' feedback, I recognize that the concept needs to be further explored and refined, particularly in non-academic settings, to emphasize the importance of integrating arts and communication as essential components of science education.
Citation: https://doi.org/10.5194/egusphere-2024-1712-AC1
-
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
Status: closed (peer review stopped)
-
RC1: 'Comment on egusphere-2024-1712', Anonymous Referee #1, 25 Jul 2024
The manuscript addresses the important and timely topic of sharing data about air quality, which is an imperative of open science and responsible research. Undoubtedly, this is an area that deserves further research. However, the manuscript exhibits significant shortcomings:
- Contextualization: The manuscript claims to focus on mass communication but lacks contextualisation and substantiation within the research field of media communication.
- Novel Results: The manuscript fails to deliver novel results. If it is intended to be a review paper, it lacks the systematic data collection and analysis essential for such work.
- Comparative Analysis: The selection of "good examples" lacks a comparative analysis of their effectiveness and impact to actually define which examples are good. The rationale for their selection is inadequately explained.
- Google Trends Analysis: The description of the Google Trends data, although visually interesting (both Figures 1 and 2 are appealing), needs a more rigorous explanation. This should include details on the time frame, type of search, sub-regions, and related topics.
- Content Relevance: There is an excessive focus on specific air quality issues (e.g., SIM-air model and VAPIS 2.1). These details may not be relevant to the majority of the journal's readership and could be presented in a manner that makes the findings applicable to other geoscience fields.
- Language Quality: The manuscript's English quality requires improvement. Many sentences are excessively long and convoluted, leading to confusion (e.g., the sentence spanning lines 28 to 36), including the title of the paper.
- Abstract Structure: The abstract functions more as a brief introduction rather than a concise summary of the research.
- Use of Idiomatic Expressions: The manuscript sometimes uses idiomatic expressions and colloquial language, which are inappropriate for a scientific article.
Citation: https://doi.org/10.5194/egusphere-2024-1712-RC1 -
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
I would like to express my gratitude to the editor and reviewers for their time and insightful comments on this article. The questions raised and the suggestions provided by the reviewers have been duly noted.
The central idea of the article is that simplifying information and the learning process facilitates clearer communication with the public, policymakers, managers, and practitioners. When complex data and concepts are translated into clear, accessible language, it enhances understanding across all audiences. This approach not only helps the public engage with the issue but also empowers decision-makers and practitioners with the knowledge needed to take informed actions and implement effective solutions.
The manuscript highlights successful examples where air pollution theory has been simplified, making it more accessible to public awareness campaigns. It also offers resources to bridge knowledge gaps between the public and the air pollution modeling community. The paper discusses various communication methods, including videos, photos, comics, doodles, posters, primers, and installations, as well as information simplification tools like indexes and calculators. Additionally, it explores their practical applications and strategies for effectively conveying air pollution data.
In response to the reviewers' feedback, I recognize that the concept needs to be further explored and refined, particularly in non-academic settings, to emphasize the importance of integrating arts and communication as essential components of science education.
Citation: https://doi.org/10.5194/egusphere-2024-1712-AC1
-
RC2: 'Comment on egusphere-2024-1712', Anonymous Referee #2, 26 Jul 2024
The paper addresses a topic that could be a focus of interest work, but the manuscript explores only some discussion and ideas, and no properly suggestions/strategies or work already developed is presented. In this sense, this is more an opinion article than a scientific paper, and so, I would not recommend it for publication.
Citation: https://doi.org/10.5194/egusphere-2024-1712-RC2 -
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
I would like to express my gratitude to the editor and reviewers for their time and insightful comments on this article. The questions raised and the suggestions provided by the reviewers have been duly noted.
The central idea of the article is that simplifying information and the learning process facilitates clearer communication with the public, policymakers, managers, and practitioners. When complex data and concepts are translated into clear, accessible language, it enhances understanding across all audiences. This approach not only helps the public engage with the issue but also empowers decision-makers and practitioners with the knowledge needed to take informed actions and implement effective solutions.
The manuscript highlights successful examples where air pollution theory has been simplified, making it more accessible to public awareness campaigns. It also offers resources to bridge knowledge gaps between the public and the air pollution modeling community. The paper discusses various communication methods, including videos, photos, comics, doodles, posters, primers, and installations, as well as information simplification tools like indexes and calculators. Additionally, it explores their practical applications and strategies for effectively conveying air pollution data.
In response to the reviewers' feedback, I recognize that the concept needs to be further explored and refined, particularly in non-academic settings, to emphasize the importance of integrating arts and communication as essential components of science education.
Citation: https://doi.org/10.5194/egusphere-2024-1712-AC1
-
AC1: 'Reply on RC1 and RC2', Sarath Guttikunda, 07 Oct 2024
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