Soil health is foundational to ecological sustainability, economic productivity, and societal wellbeing. However, fragmented perspectives on what constitutes "healthy soil" hinder coherent policies and business models. This article addresses that gap by offering a value-based framework to guide soil-health initiatives. Building on the Total Economic Value (TEV) framework, six complementary perspectives are identified: (1) productivist, (2) ecosystem services, (3) resilience, (4) non-use value, (5) intrinsic value, and (6) social innovation. These represent different motivations and beneficiaries – from private returns through public goods, to moral duties and collective empowerment. Each perspective implies specific opportunities and challenges for policy design. For instance, direct subsidies may be justified in cases where economic returns are delayed or insufficient, while ecosystem service payments require credible measurement and market mechanisms. Resilience investments often suffer from coordination failures, and intrinsic or social values lack clear economic incentives, requiring legal, educational, or institutional support instead. The article argues that no single policy instrument can serve all these perspectives effectively; rather, a differentiated, multi-perspective strategy is needed to align incentives, avoid over-subsidization, and ensure equitable access and accountability. This framework provides a foundation for designing inclusive and adaptive policies that foster sustainable soil stewardship across diverse stakeholders.